Non - DTC (With Bin)

Online commerce and its related statistics are quite in trend with their higher pace and growth. Multiple brands are looking forward to exceptionally increase their sales by going online on the social commerce platform. Ecommerce settings and establishments are thus, playing a pretty vital role in running the entire global game of buying and selling. Selling directly to the customers is one of those while, the facility for non-DTC (Direct to Customer) facilities are also booming up. Minimizing the unwanted needs of handling and managing the entire platform, with non-DTC functions, brands of Lipton Tea & Infusions can easily enjoy sales happening across the world with the help of third party privileges. No more unwanted need to manage the platform or make the required follow up at cart abandonment with a third-party setting, taking care of all of it. 

What is Non-DTC (with Bin)?

Non-DTC stands for non- Direct to Customer dealings. They generally function on the basis of a BIN (Buy It Now) function that gets called from the 3rd party website as and when a product is added in the cart. It does not give the functionality of a cart or direct buying of a product on the brand website. As soon as the buy button is clicked, the customer gets redirected to a 3rd party website or they will be offered a choice of vendors to choose and buy from. This keeps the brand website free from unwanted transaction pressures and also gives a safer passage for the final purchase to be made. With DigitUp, some of our brands are already working on the same setup to make their digitalization even more functional and eased. For example- Pukka website uses Price Spider as a Bin integration tool for managing their purchases which makes the brand handle everything at complete ease. 

Digitup is transforming the non-DTC Lipton Tea & Infusions and brand websites to advance direct to consumer websites with next gen tech stacks?

DigitUp believes in acing each of its brand to perform to the highest level on a digital scale. It believes in creating a safe and reliable space for the overall sales and purchase operations to be fulfilled. Offering the non-DTC (with Bin) setup, we aim at creating a reliable, robust, and flexible platform for all those brands who aren’t willing to keep control and handle all the sale and purchase operations on their own website to reduce the unwanted pressure. 

Under the non-DTC (with Bin) setup, you get to rely on a third party or a vendor to control and manage your sales transactions, each time a customer is willing to purchase any of your products. This makes the overall process flexible and less complex for the brand itself.