DTC - Direct to consumer websites

Have you ever experienced online shopping? Of course, each one of us has experienced it especially during the pandemic situation. Well! DTC, commonly known as Direct-to-Consumer retail model is a working model under which you have experienced your seamless online shopping experience. Under this model, brands get to directly sell their products to their new and old customers. This validates the entire process and reduces all sorts of unwanted expenses, brands had to earlier bear by skipping the middle men or needs to join hands with the big retails brands for selling their products.

With DTC, every business enterprise, small or big, get an opportunity to setup their own sales channel on an independent basis. Under this, as a brand, you can directly work in collaboration with your customers willing to buy your products. No more need of retailers or middle agents when you can directly interact and take feedbacks from your customers. With this, you can directly sell and manage your own pool of customers without the need of marginal pays at different levels. 

Customer expectations in terms of online shopping has completely shifted post pandemic situation and customers are now open to accept new changes. DTC is one such change, your business needs in order to be notable, online. Therefore, most of the top and naïve brands are shifting to DTC models as they enable brand specific control on the sales, eliminating the extra baggage of dealing with wholesalers, retailers, or any other middlemen. Instead sell your products directly to your end customers, control them and keep a track of your sales in your hand. 

Why DTC?

Direct-to- consumer (DTC) gives you the flexibility to sell your own products directly to your end customers without the involvement of any third-party middlemen like- retailers or wholesalers.

Choosing the DTC retail model comes with multiple beneficial ad-on to your brand and product line as outlined below-

• DTC empowers brands to manage their own products and their stock levels. Right from sorting, packaging, and shipping your product, you are in-charge of all.

• No more need of relying on third parties or middlemen for sourcing or products delivery. 

• Brands get to directly communicate, take feedbacks from their own pool of customers and be in control of the fulfilling their experiences.

• DTC retail models are reliable, robust, and flexible for all types of business models

• Eliminates middle men, much needed involvement with big brands or retailers for selling your products across various platforms, reducing unwanted pressure on the brand.

• Brands feel more empowered by being able to collect first party shopper data and maintaining your own database for future sales analysis and optimization.

• Better revenues with no sharing parity

DTC cuts down multiple steps in the customer’s buying cycle, ensuring efficient customer experience. Which is why, there is a rapid rise in percentage of online shoppers, shopping directly from the brands.