Contentful

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Contentful is the platform where you can update the content of your website, a mobile app or any other platform that displays content. We save you the time and hassle to create your own backend to manage the content, and provide many tools which make it easier to generate a website or app. Contentful can be your true partner in dealing with your content the right away. Right from creating the quality content to managing it and finally publishing it across the different digital platforms, everything can be dealt using this single platform with complete ease and security.

CMS tool used for Lipton Tea & Infusions and brand websites

DigitalUp uses a set of well combined CRM, ERP, or web analytics programs to integrate with its CMS to integrate content for Lipton Tea & Infusions and other brand websites for improvised online marketing.

Creating a solid API structure our CMS works under the prime four tools as mentioned below-

Coupled CMS

This traditional CMS offers comprehensive accessible back end-based modification and publishing of content as an all-in-one solution. WordPress is a famous example of coupled CMS. This one offers a comprehensive package for installation, launching a website, and publishing of content.

SaaS CMS

Considered as a comprehensive end-to-end solution for overall content management, SaaS CMS is hosted in the cloud. With no need for setup, installation, hosting, etc. , this one is a faster way for creating, managing and content distribution.

Decoupled CMS

Under decoupled CMS, we keep the presentation part of content publishing on the websites “decoupled” from the back-end side. This one is considered as the most advanced solution for CMS with greater flexibility in terms of content creation at the back end.

Headless CMS

DigitUp mainly functions under a headless CMS architecture that offers only a back-end system support to access database and store content under a customized, front-end web application. This one offers higher flexibility but needs an extra effort from our developers for designing, creating, and connecting our front-end application.

Digital details for Contentful

As mentioned earlier, DigitUp works primarily on a headless CMS architecture which ensures the fastest and easiest way of content management. We use Contentful to integrate and publish content across various digital channels. Contentful is a cloud-based headless CMS tool that leads the current content world for creating best level digital presence. It helps in creation, management, and distribution of the relative content across multiple platforms. Under Contentful, you can get custom content model created along with deciding on what kind of content is needed by your business for faster content management.

Contentful, as a high-quality content management tool helps publish content across various channels like:

Websites
Mobile apps (iOS, Android, and Windows Phone)
Smart devices

Contentful works in a three-step flow:

Content Model Structuring: Specifying content model and its structuring to create the outer layout of the content.

Adding entries: Adding the right entries from internal or external editors to make the content appropriate.

Content Layout: Defining and presenting the right content layout in the most independent way to create the most pleasing content solutions with the right content display management system.